Sunday, April 4, 2010

Logo rough



I've just completed the first draft of the Troika boot's logo. It's still not what I'm looking for, but it's closer than I've gotten previously. The problem is mixing the technical aspects of the shoe with the natural elements it will be encountering. Here I am trying to use the type to show technicality and the color to show the nature. I'm not quite sure where to go from this so I think I'll sleep on it tonight and try again tomorrow.