Today I took a break on the Troika boot logo and went to work on the first ad. The idea for the series is to have three different hiking journals by three different people hiking different terrain. We pulled topographic maps of specific trails and parks and researched wildlife and climate for accuracy. It's an assemblage of a hiker's memory on the trail. The hike was made easily and comfortable with their Troika boot and as the viewer scans the page they're tempted to find their own trail.
An extension of the project could be a website with QR tags on trail heads. A hiker simply takes a photo of the tag and their GPS coordinates are posted to an online trail journal. This can actually serve another purpose; safety. Imagine a hiker going in for a hike and not reappearing. If they post their coordinates they'll be easier to locate if missing.
