I am working with my friend Ellen on the project and after some brainstorming and coffee we decided to create an all-terrain, all-weather boot for Merrell outdoor company. First off, we need to decide what the boot has to be specifically. For example, we need to name it, have it appeal to multiple genders/audiences and design it realistically i.e. it needs to actually be a possibility and grounded in reality.
Here's our list of goals for the boot. Tonight we're sharing our sketches on the boot diagram and where we see the print and web ads going.
