Setting the mood 2.0

After meeting with our instructor this morning we decided to conquer another mood board focusing on the socio-economics. This board shows the products our audience would choose to have in their home, what phone they use, where and what they eat, etc.

Logo mania

I'd like to share with you my beginning sketches for our boot's logo. They're not much, of course, but they demonstrate my thinking of what it should and should not be. While I was working on these and the mood board, Ellen was sketching away what the boot will actually look like. She also found some great resources on boot and shoe technology, which sounds odd, but is very beneficial. Looks like we're not going to be in the dark as much as we thought we were.

Setting the mood

I've been working on logo and layout sketches for the project tonight, but felt it was important to show my mood board. From here you'll see the feeling of triumph, multiple terrains and and colors involved with the thinking. From here on out all executions should follow this set of colors, moods and images.

And so it begins...

This last month of school I'm delving into a new project. It's entrepreneurial meets marketed meets designed. The assignment: create a new product and market it.

I am working with my friend Ellen on the project and after some brainstorming and coffee we decided to create an all-terrain, all-weather boot for Merrell outdoor company. First off, we need to decide what the boot has to be specifically. For example, we need to name it, have it appeal to multiple genders/audiences and design it realistically i.e. it needs to actually be a possibility and grounded in reality.

Here's our list of goals for the boot. Tonight we're sharing our sketches on the boot diagram and where we see the print and web ads going.

OPERATION: leave-behinds

As a designer looking for jobs and internships after graduation, I'm going to need an arsenal of leave-behinds for interviews. My idea for the project was to take my branding and make a mini portfolio with it, but include a fun element. I needed something to make people want to interact with my piece and I think I found the perfect way; Laurie Libs!

Essentially, my future employer opens this 5" x 7" tri-fold envelope and fills out a Mad Lib-like form, lifts up the sheet and then the phrase is revealed. In the pocket beneath the LaurieLib panel there are double sided cards with photos of my work and a mini resume. To tie it all in with my contact info I included my business card.