It's time to turn in the final concept of the Troika boot for Merrell. These last few web pages demonstrate how the product will be showcased on the existing Merrell website. We've kept the voice and tone of the brand, worked with the photos and introduced new product to make a seamless update. All in all, I'm pretty proud of the project and can't wait to add it to my portfolio. I had a great time working with Ellen and it solidifies my belief that working with people as passionate as you are is always a good decision.

This is the last week of class and I'd like to say I've had a great run with my college career. It may have taken me seven years but I've found the thing(s) I was meant to do and couldn't be happier. CCAD is a great school and I'm fortunate to have the connection. Also, I'd like to give a huge thank you to our instructor Mr. Fisher for guiding us through his experience and excitement for our ideas and the project. Have a happy night, it's time for bed.

I had the wonderful opportunity to present a project at CSCA last night. The basis of the project was to create a compelling printed piece for non-profit Local-Matters, that can either be left behind or mailed, to solicit funding from business.

I had 5 minutes in front of an audience of about 100 and 4 judges to present my ideas. I had to practice quite a bit in order to be concise and clear about my ideas. Although I did not win, I had excellent feedback and wanted to post a few spreads from the book.

Finally Finals

Well, you don't need much introduction... So, here they are!

Just checking in

One of our extensions for the project, as I mentioned in an earlier post, is a QR tag system for trailheads. I've mocked it up for visualization. Also, we've decided to go with Troika logo I posted, just flipping the "A" on the end. I'm really excited about this whole Merrell project is going and I'll post the final print ads tomorrow.

Collage it up 2.0

As always, slaving away on the Merrell project. Here's the second ad comp. The three part series is due Thursday at 8am. Hope the rest comes together smoothly.

Collage it up

Today I took a break on the Troika boot logo and went to work on the first ad. The idea for the series is to have three different hiking journals by three different people hiking different terrain. We pulled topographic maps of specific trails and parks and researched wildlife and climate for accuracy. It's an assemblage of a hiker's memory on the trail. The hike was made easily and comfortable with their Troika boot and as the viewer scans the page they're tempted to find their own trail.

An extension of the project could be a website with QR tags on trail heads. A hiker simply takes a photo of the tag and their GPS coordinates are posted to an online trail journal. This can actually serve another purpose; safety. Imagine a hiker going in for a hike and not reappearing. If they post their coordinates they'll be easier to locate if missing.

Logo rough

I've just completed the first draft of the Troika boot's logo. It's still not what I'm looking for, but it's closer than I've gotten previously. The problem is mixing the technical aspects of the shoe with the natural elements it will be encountering. Here I am trying to use the type to show technicality and the color to show the nature. I'm not quite sure where to go from this so I think I'll sleep on it tonight and try again tomorrow.